How We Carefully Choose The Safari Operators We Recommend


Every safari operator we recommend has been carefully researched, personally experienced and chosen because we genuinely trust them.

With thousands of safari operators across Africa, knowing who to trust can feel overwhelming. That’s why we spend months researching, travelling with and getting to know every operator before we recommend them.

Mr and Mrs D standing with a safari guide looking at a map

What happens before we ever recommend an operator

Every operator we recommend has been personally researched, travelled with and carefully vetted before we ever introduce them to our audience.

We don’t choose partners based on websites or promises alone. We take the time to experience their safaris first, so we know exactly what we’re recommending.

Only a small percentage of the operators we assess become trusted partners.

  • We research and spend months getting to know each operator and understanding how they work.
  • We travel with them and experience their safaris firsthand, spending time with their guides and seeing how they care for guests.
  • We assess every detail, from communication and vehicles to guide quality and ethics, we look far beyond what’s shown on a website.
  • We only recommend the very best. Many operators contact us each year, but only a small number become trusted partners.

What We Look For Before We Recommend A Safari Operator

01 First-Hand Experience

We personally travel with every operator we recommend, allowing us to experience their safaris first-hand before introducing them to our audience.

02 Ethical Wildlife Practices

We only recommend operators who share our commitment to ethical wildlife experiences and responsible guiding.

03 Local Ownership, Conservation & Community Support

We prioritise locally owned operators who employ local staff and demonstarte a clear commitment to support wildlife conservation and surrounding communities.

04 Outstanding Safari Guides & Quality Vehicles

We assess the quality of their safari vehicles, alongside the experience, knowledge and professionalism of their safari guides.

05 Outstanding Guest Care & Communication

We look at how operators communicate, plan itineraries and support guests before, during and throughout their safari.

06 Guest Reviews & Professional Standards

We look for consistent, genuine guest feedback, alongside the appropriate licences, accreditations and professional memberships.

Start planning your safari with our trusted operators

Why We Recommend So Few Operators

We believe it’s better to know a handful of operators exceptionally well than recommend hundreds we barely know.

We choose quality over quantity

A smaller network allows us to personally know every operator we recommend.

We keep checking, not just recommending

We continue building relationships with our partners and regularly check in to ensure they continue meeting our standards.

We only recommend operators we’d use ourselves

Every operator we recommend is one we’ve personally travelled with and would confidently recommend.

What Our Travellers Are Saying

  • ★★★★★

    It’s been such an easy process from start to finish. Liz and Leon’s experience really shows, and being connected with their trusted safari operators and having access to their planning guides made everything feel so much less overwhelming.
    Katie
    USA
  • ★★★★★

    Mrs D helped me book my safari after feeling overwhelmed by all the different options. They provided so much helpful information, connected me with one of their trusted local operators and saved me thousands. Couldn’t recommend them enough.
    Dan
    UK
  • ★★★★★

    My experience with Liz and Leon has been amazing. They’ve answered every question I’ve had and connected me with trusted local operators for my first safari. The whole process has been so reassuring and I’m genuinely excited for the adventure
    Camila
    Argentina